Module 2: A good marketing plan
Unit 4: From theory to action – practicing with 4ps planning


Since you have explored Unit 5 Module 1, you know everything about 4Ps.

It is now time to practice, using the usual questioning method.

In each section, devoted to a single P, you will find a table with questions and a space for answers. You do not have to answer each single question, as they are only meant to make you think, and check if you have considered enough elements in designing your product and your marketing mix. Even if you do not have any plan at the moment, you can try and fill in just as an exercise.


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