Module 2: A good marketing plan
Answer the following questions:

1. How often do you update your market statistical data?

2. How much is important for you to know you clients?

3. Which one of the following statements about the characteristics of a product is true?

4. What do you compare in your competitors analysis?

5. What is more important to analyze for your marketing plan?

6. Which is the relationship between Business Plan and Marketing Plan?

0-5 points: It is still early, you need to learn more about a Marketing Plan
6-10 points: You need to be careful when you write you Marketing Plan
11-12 points: Your Marketing Plan will be great!
This project has been funded with support from the European Commission.
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